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Urgent
Moderate Effort

AI Campaign Orchestration

AI campaign orchestration is failing to properly sequence messages across channels, causing disjointed customer experiences

Revenue Impact

$215,000

Customers Affected

32

Timeframe

Next 48 hours

High Priority
Major Project

Cross-Channel Journey Analytics

Add unified cross-channel journey analytics dashboard - high demand from marketing teams

Revenue Impact

$175,000

Customers Affected

18

Timeframe

This week

Medium Priority
Quick Win

Data Unification API

Data unification API lacks essential connectors for major CRM and CDP platforms

Revenue Impact

$92,500

Customers Affected

15

Timeframe

Next sprint

Low Priority
Moderate Effort

Personalization Rules

Personalization rule builder needs optimization for complex segmentation - reporting issues with large customer datasets

Revenue Impact

$68,750

Customers Affected

12

Timeframe

Next 2 weeks

Customer Goals

Updated hourly

Unified Customer Journey Orchestration

Customers want to orchestrate personalized customer journeys across all channels with unified data and AI automation

520mentions
+15%
high impact
72% positive
Key Feedback
Need better cross-channel coordination for campaigns
AI orchestration sometimes creates conflicting messages
Automated journey mapping saves us hours per week
Customer Segments
Enterprise
Mid-Market

Real-time Personalization

Marketers need to deliver personalized content in real-time based on customer behavior and context

480mentions
+18%
high impact
80% positive
Key Feedback
Need better real-time decisioning for website personalization
AI-powered recommendations significantly improve conversion
Mobile personalization helps our omnichannel strategy
Customer Segments
SMB
Enterprise

Data Unification & Integration

Customers need the marketing platform to unify data from all sources and integrate with their existing tech stack

340mentions
0%
medium impact
55% positive
Key Feedback
Salesforce integration is critical for our workflow
Need better CDP data synchronization
API limitations prevent full data unification
Customer Segments
Mid-Market
Enterprise

AI-Powered Campaign Optimization

Customers want AI to autonomously optimize campaigns across channels to maximize ROI and customer LTV

390mentions
+22%
high impact
85% positive
Key Feedback
AI campaign optimization delivers 30% higher ROI
Autonomous testing helps identify winning content
Need better visualization of cross-channel performance
Customer Segments
Enterprise
Mid-Market