Feedback Themes
Customer Goals
Updated hourly
Unified Customer Journey Orchestration
Customers want to orchestrate personalized customer journeys across all channels with unified data and AI automation
520mentions
+15%
high impact
72% positive
Key Feedback
Need better cross-channel coordination for campaigns
AI orchestration sometimes creates conflicting messages
Automated journey mapping saves us hours per week
Customer Segments
Enterprise
Mid-Market
Real-time Personalization
Marketers need to deliver personalized content in real-time based on customer behavior and context
480mentions
+18%
high impact
80% positive
Key Feedback
Need better real-time decisioning for website personalization
AI-powered recommendations significantly improve conversion
Mobile personalization helps our omnichannel strategy
Customer Segments
SMB
Enterprise
Data Unification & Integration
Customers need the marketing platform to unify data from all sources and integrate with their existing tech stack
340mentions
―0%
medium impact
55% positive
Key Feedback
Salesforce integration is critical for our workflow
Need better CDP data synchronization
API limitations prevent full data unification
Customer Segments
Mid-Market
Enterprise
AI-Powered Campaign Optimization
Customers want AI to autonomously optimize campaigns across channels to maximize ROI and customer LTV
390mentions
+22%
high impact
85% positive
Key Feedback
AI campaign optimization delivers 30% higher ROI
Autonomous testing helps identify winning content
Need better visualization of cross-channel performance
Customer Segments
Enterprise
Mid-Market